The course will be held on Tuesday, March 11, 2026. “AI for Marketing and Sales: Operational Lab for SMEs” by Umbria Business School, an advanced course designed for professionals who already have initial experience withartificial intelligence and wish to integrate it in a structured and continuous way into marketing and sales processes.
The course takes participants through the construction of operational workflows, showing how to use AI to create consistent content across multiple channels, analyze customer behavior and improve the effectiveness of commercial actions. The workshop will explore the use of AI to estimate the economic value of customers over time, identify contacts most likely to convert, and personalize messages and customer journeys based on available data.
The goal is to provide a practical and immediately applicable framework for integrating AI into daily marketing activities, increasing productivity, content quality, and data-driven decision-making capabilities.
The course is aimed at marketing and communications managers, digital, sales and growth teams who want to take AI to an advanced level and professionals who have already taken the basic AI & Marketing course.
Participants will work on real datasets, multimodal systems, business documents and AI agents capable of performing complex tasks. The course alternates strategic moments, guided demonstrations and hands-on labs to enable marketing and communications teams to develop skills that are immediately spendable in the enterprise.
Lecturer for the course will be Robert Julian Smith, an international digital marketing consultant and lecturer at LUISS Guido Carli and LUISS Business School, who supports SMEs and large companies in integrating artificial intelligence into communication and sales strategies.
For more information, Maria De Fazio can be contacted at the following references: T. 075582741; formazione@umbriaschool.it.