Overview

L’Intelligenza Artificiale sta trasformando il marketing, passando dall’uso occasionale di strumenti generativi a sistemi capaci di analizzare grandi quantità di dati, automatizzare attività ripetitive e supportare decisioni strategiche.

This advanced course is designed for professionals who already have initial experience with AI and wish to use it in a structured and continuous way in marketing processes. The course guides participants in building operational workflows, showing how to use AI to create consistent content across multiple channels, analyze customer behavior, and improve the effectiveness of commercial actions.

During the course we explore how AI can help estimate the economic value of customers over time, assess which contacts are most likely to become customers, and personalize messages and customer journeys based on available data. The goal is to provide a practical framework for integrating AI into daily marketing activities, improving productivity, content quality, and the ability to make data-driven decisions.

Docenti

Robert Julian Smith. Docente presso l’Università LUISS Guido Carli, la LUISS Business School e IQM, dove insegna applicazioni avanzate dell’AI nel marketing, automazione, analisi competitiva e workflow data-driven. His work combines strategy, emerging technologies, and operational capabilities.
He has collaborated with numerous SMEs and global companies such as LDG Forest Group, Rapanelli International, A. Gallo Colors, Brokenice Technologies, Barton Energy, and other industrial, technology, and B2B organizations, supporting them in market expansion and the adoption of innovative technologies.
A speaker and trainer, Robert specializes in strategic marketing and digital marketing.

Target audience

Marketing and communications managers, Entrepreneurs and managers who are already familiar with generative AI, Digital, sales & growth teams who want to take AI to an advanced level, Professionals who have already taken the basic AI & Marketing course.