To provide a critical understanding of full costing and develop practical skills to optimize profits by strategically managing product contribution margins. This is the goal of the course “From Costing to Pricing: tools for price and margin management.”.
The course will be taught by Cristina Mariani, founder of Allinea, Adjunct Professor Università Cattolica del Sacro Cuore in Milan, consultant, business lecturer, editorial director of the “Impresa Diretta” series for Franco Angeli and author of numerous books on pricing, cost analysis and cash flow control.
Classes will be held in a mixed mode (classroom and online) on Wednesday, November 26 and Friday, November 28, 2025.
During the course, participants will gain useful knowledge and tools to distinguish and correctly apply costing methods, identify the limitations of full costing, and develop flexible and adaptable pricing strategies. Crucial topics such as the impact of fixed costs on pricing, product margin differentiation and strategic analysis to maximize profits will be explored.
The training will have a theoretical-practical approach, with case study analysis, exercises on calculations and interpretations of costs and financial indicators. Decision-making skills will be stimulated through simulations and strategic scenarios.
For more information, Maria De Fazio can be contacted at the following references: T. 075582741; formazione@umbriaschool.it.