Digital technology, coupled with the right business model, has enabled companies with limited resources or smaller market shares to dominate, sometimes quickly, sectors that were previously considered “unconquerable.” Companies such as Netflix, Amazon, Google, Apple, Spotify, and Uber have been able to gain important competitive positions, outperforming firms that were at the time larger and more established.

However, understanding and exploiting the opportunities that digital technology offers and responding to market threats with effective and efficient solutions requires specific concepts and tools that are often unknown to most companies.

This course aims to provide, over the course of one day, a set of tools for understanding such scenarios, as well as for implementing and evaluating strategies that embrace new business models based on the latest digital technologies.


Paolo Aversa is full professor of strategy at King’s College London Business School. He holds several honorary and visiting positions at various international institutions, including the Jonas Persson Visiting Professorship at the Stockholm School of Economics. He is considered the world’s leading academic expert in Formula 1 and motorsport. He has published in prestigious journals such as the Academy of Management Journal, Organization Science and Harvard Business Review. He is associate editor for Journal of Management Studies. He has received more than 20 international awards including inclusion in the “World’s Best 40 Under 40 Professors” list (Poets & Quants). He has appeared more than 400 times in international media including Sky, BBC World, The Economist, The Times. In 2023, the Quirinale awarded him the title of Knight of the Star of Italy.

Target audience

Women entrepreneurs, business owners, managers, and professionals who wish to enhance their skills through comprehensive and authoritative insights into cutting-edge management issues.