In an increasingly hyper-connected world, personal branding and crisis communication management are two crucial aspects of a company’s reputation and success. In fact, personal branding helps build a long-term positive image, while effective crisis communication management is crucial for dealing with difficult situations and mitigating potential damage.

This highly practical course will enable participants to understand how to make the most of the media for their business, build their image on social media, and how to handle any crisis situations. The course, which will engage participants in the analysis of numerous practical cases, will conclude with a vademecum.


Simone Filippetti is a journalist, writer, TV and radio commentator. He has worked for Il Sole 24 Ore for almost 25 years. He has extensive international journalistic experience: he has worked in New York, Dubai and has been writing correspondence from London for the past 5 years. He collaborates with Rai and Mediaset.

He is the author of numerous books and essays, including “The Lords of the Future” published by Mondadori in 2022.

Target audience

Women entrepreneurs, business owners, managers, and professionals who wish to enhance their skills through comprehensive and authoritative insights into cutting-edge management issues.