The course aims to clarify the fundamental concepts of a new leadership model, compatible with the complexity and volatility of the markets and context of our years, with generations of managers bringing different perspectives to the company, and with the needs of Italian family businesses, which are often squeezed between the need to evolve strategy and organization and the desire not to lose their identity (and with it not to lose the role of the entrepreneurial family).

The slant of the course will combine inspiration, derived from the lecturer’s 30 years of experience and reflections, with a practical and applied register that will ensure immediate return to one’s work context.


Giuseppe Morici is a manager who has worked in marketing, consulting, and then as general manager and CEO in several companies including Procter & Gamble, Monitor, Barilla, and Bolton. He is currently a member of the Board of Directors of the Feltrinelli Group, of which he is vice-chairman. He is on the Board of Directors of Scuola Holden, the writing school founded by Alessandro Baricco, and works with EY as Senior Advisor on consumer goods.

He conducts numerous training and consulting activities and is the author of several successful books, published with Feltrinelli Editore, including Fare Marketing Rimanendo Brave Persone (2014); Fare i Manager Rimanendo Brave Persone (2018); Leader Ma Non Troppo (2022); Non Solo Soldi (2023).

Target audience

Women entrepreneurs, business owners, managers and professionals who wish to enhance their leadership skills.