Umbria Business School through Sistemi Formativi Confindustria Umbria (SFCU) is organizing the second edition of the course “Artificial Intelligence for Marketing: practical solutions for SMEs” to be held on June 11 as part of the Umbria Digital Data (UDD) project led by Confindustria Umbria.

The 8-hour course will provide practical skills for leveraging artificial intelligence in marketing, allowing processes to be automated and quality content to be created more effectively. The operational approach will enable immediate application of the acquired knowledge, optimizing business activities with innovative and data-driven solutions.

The lecturer will be Robert Julian Smith, a marketing consultant with extensive international experience in implementing AI-based digital strategies. A lecturer atLUISS Guido Carli University and LUISS Business School, he works with SMEs and international companies to facilitate their expansion and adoption of advanced technologies.

The course is aimed at marketing and communications professionals, managers, entrepreneurs, sales and commercial managers, digital strategists and social media managers, and anyone who wants to integrate AI into their business processes.

Memberships will be accepted in the order of registration on the portal https://confindustriaumbria-landing.dp365.it/. To enroll, under “select the partner who will deliver the requested service” indicate “SFCU,” and under “select the requested services” indicate “8 – catalog or tailor-made collective training, up to 24 hours.”

The staff of Umbria Business School and SFCU are available to help companies with all activities related to registering for the portal.

At this link you can download the full course brochure with details.

For all information you can contact Maria De Fazio at the following references: T. 075582741; e-mail formazione@sfcu.it.