Umbria Business School through Sistemi Formativi Confindustria Umbria (SFCU) is organizing the second edition of the course “AI and Customer Experience: creating personalized, effective and measurable digital experiences” to be held on June 10, 2025 as part of the Umbria Digital Data (UDD) project led by Confindustria Umbria.
Customer Experience-that is, the overall experience experienced by the customer in their relationship with the brand-can be significantly improved through artificial intelligence. AI makes it possible to answer questions in real time, reducing wait times and guiding customers through the purchase journey through personalized suggestions based on their interests or behaviors.
This course aims to provide practical tools to improve digital communication and make the customer experience more effective by making the best use of data, artificial intelligence and automation. Participants will learn how to better engage their audiences, increase conversions and build customer loyalty.
Lecturer for the course will be Robert Julian Smith, an international digital marketing consultant and lecturer at LUISS Guido Carli and LUISS Business School, who works with SMEs and large companies to integrate AI into communication and sales strategies.
The course is designed for marketing and corporate communications professionals, entrepreneurs and managers who want to innovate their digital strategy, sales and commercial managers, digital strategists, social media managers, and anyone who wants to integrate AI into business processes to improve customer relations.
Memberships will be accepted in the order of registration on the portal https://confindustriaumbria-landing.dp365.it/. To enroll, under “select the partner who will deliver the requested service” indicate “SFCU,” and under “select the requested services” indicate “8 – catalog or tailor-made collective training, up to 24 hours.”
SFCU staff are available to help companies with all activities related to portal registration.
At this link you can download the full course brochure with all the details.
For all information you can contact Maria De Fazio at the following references: T. 075582741; e-mail formazione@sfcu.it.