Overview

The advanced “AI & Marketing” course is designed for those who want to take an extra step: to move from using individual AI tools to building real intelligent workflows.

During the day, participants will learn how to:

• Create multi-format content (text, images, video) from a single brief.
• Using AI to tailor campaigns and messages to different customer segments.
• Apply predictive models to understand which customers are most valuable and how to reduce the risk of abandonment.
• Experiment with advanced tools such as customized chatbots and AI agents that can automate complex tasks.

At the end of the day, each participant will have created a mini-kit of materials (content, prompts, and an AI agent prototype) to use directly in their own work context.

Lecturer

Robert Julian Smith Expert marketing consultant with extensive international experience in implementing digital strategies and using artificial intelligence to optimize marketing strategies. A lecturer at LUISS Guido Carli University and LUISS Business School, he has worked with numerous SMEs and global companies, helping them expand their markets and adopt innovative technologies. A speaker and trainer, Robert specializes in strategic marketing and digital marketing.

Target audience

The course is aimed at marketing professionals, communications managers, entrepreneurs and SME managers who are already familiar with the basic use of AI tools and want to delve into advanced applications.