{"id":3328,"date":"2026-01-08T09:51:17","date_gmt":"2026-01-08T09:51:17","guid":{"rendered":"https:\/\/www.umbriaschool.it\/corso\/ai-for-marketing-and-sales-operational-laboratory-for-smes\/"},"modified":"2026-03-18T08:41:55","modified_gmt":"2026-03-18T08:41:55","slug":"ai-for-marketing-and-sales-operational-laboratory-for-smes","status":"publish","type":"corso","link":"https:\/\/www.umbriaschool.it\/en\/corso\/ai-for-marketing-and-sales-operational-laboratory-for-smes\/","title":{"rendered":"AI for Marketing and Sales: Operational Laboratory for SMEs"},"content":{"rendered":"","protected":false},"featured_media":0,"parent":0,"menu_order":28,"template":"","categoria":[40],"class_list":["post-3328","corso","type-corso","status-publish","hentry","categoria-executive-en"],"acf":{"contentuo":[{"titolo":"Overview","contenuto":"L\u2019Intelligenza Artificiale sta trasformando il marketing, passando dall\u2019uso occasionale di strumenti generativi a <strong>sistemi capaci di analizzare grandi quantit\u00e0 di dati, automatizzare attivit\u00e0 ripetitive e supportare decisioni strategiche<\/strong>.\n\nThis advanced course is designed for professionals who already have initial experience with AI and wish to <strong>use it in a structured and continuous way in marketing processes.<\/strong> The course guides participants in building <strong>operational workflows<\/strong>, showing how to use AI to create consistent content across multiple channels, analyze customer behavior, and improve the effectiveness of commercial actions. \n\nDuring the course we explore how AI can help <strong>estimate the economic value of customers over time<\/strong>, <strong>assess which contacts are most likely to become customers<\/strong>, and <strong>personalize messages and customer journeys<\/strong> based on available data. The goal is to provide a <strong>practical framework<\/strong> for integrating AI into daily marketing activities, improving productivity, content quality, and the ability to make data-driven decisions. "},{"titolo":"Docenti","contenuto":"<strong>Robert Julian Smith.<\/strong> Docente presso l\u2019Universit\u00e0 LUISS Guido Carli, la LUISS Business School e IQM, dove insegna applicazioni avanzate dell\u2019AI nel marketing, automazione, analisi competitiva e workflow data-driven. His work combines strategy, emerging technologies, and operational capabilities.\nHe has collaborated with numerous SMEs and global companies such as LDG Forest Group, Rapanelli International, A. Gallo Colors, Brokenice Technologies, Barton Energy, and other industrial, technology, and B2B organizations, supporting them in market expansion and the adoption of innovative technologies.<br>A speaker and trainer, Robert specializes in strategic marketing and digital marketing. "},{"titolo":"Target audience","contenuto":"Marketing and communications managers, Entrepreneurs and managers who are already familiar with generative AI, Digital, sales & growth teams who want to take AI to an advanced level, Professionals who have already taken the basic AI & Marketing course."}],"bottoni":[{"testo":"Download the brochure","link":"#scarica_brochure"}],"periodo":"","sede":"Confindustria Umbria, 80\/A Palermo Street  ","sede_breve":"PG","giorno":"20261028","giorno_chiusura":"20261028","orario":"9.00-13.00 14.00-18.00","lingua":"Italian","durata":"8 hours"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI for Marketing and Sales: Operational Laboratory for SMEs - Umbria Business School<\/title>\n<meta name=\"description\" content=\"Questo corso \u00e8 progettato per professionisti che conoscono gi\u00e0 le basi dell\u2019AI e vogliono portarla a un livello operativo pi\u00f9 maturo. 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